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How to Design and Optimize Complex Customer Journeys with Zoho Marketing Automation

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  Introduction to Zoho Marketing Automation (ZMA) Zoho Marketing Automation (ZMA) is an all-in-one platform designed to automate and enhance your marketing strategy. It streamlines key functions such as email campaigns, lead nurturing, customer segmentation, and social media scheduling, allowing businesses to deliver personalized experiences at scale. With ZMA, marketing teams can save time, increase efficiency, and drive higher conversions. What is Zoho Marketing Automation? ZMA is a robust, cloud-based solution that enables businesses to manage and optimize marketing activities across multiple channels—email, social media, websites, and more. With its user-friendly interface and powerful automation capabilities, Zoho Marketing Automation allows marketers to create seamless customer experiences that are both scalable and impactful. Core Features of Zoho Marketing Automation Email Campaigns : Design, automate, and track personalized email campaigns. Lead Management : Capture leads...